Posts From Greg Alger

About Greg Alger

Greg Alger is the Director of Linguistics at Lexicon Branding, an agency that specializes in creating strategic global brand names. At Lexicon, Greg oversees the application of linguistic principles and tools to brand naming processes. This includes supporting creative work with linguistic insights, researching relevant phenomena such as sound symbolism, directing cross-linguistic evaluations of names, and developing applications to assist in name creation and evaluation.