Check out these creative examples of social media in higher education to build brand and engage community.
If you hold a university degree, chances are your alma mater didn’t have a Facebook page or Twitter account when you were enrolled. They do now. But before you start to feel old, let me remind you that the Facebook Like button just turned four and that Facebook only launched pages for universities in late 2007.
Although universities sometimes appear as bastions of tradition, they actually embraced social media rather quickly, especially in the US. They realized early on that social media was the way to engage the new, technology savvy generation and to stay relevant.
By 2011, 100 percent of American colleges and universities had a social media presence. Universities in Switzerland, however, didn’t become very active on social media before 2010. So US universities are the ones to watch. They have a tendency to jump on new technologies earlier than their counterparts abroad, as recently seen with MOOCs.
Here are seven creative and innovative ways American universities use social media, any of which could be applied to business brands looking to engage their own unique audiences. A note: universities in Switzerland are very quickly gaining ground, so let’s dive right in before I have to change the title of this post!